Having core values

In his book, “Good to Great,” author Jim Collins examined companies that, according to a series of evaluative metrics, would be considered great companies and compared them against companies that, according to the same metrics, would be considered good companies. Among the elements possessed by great companies is they have a set of core values and adhere to those values with great discipline.

Central to this concept is not what the core values are but that they have these values. Having core values during times of progress and relative ease will help keep the focus of the organization in the proper direction.